Since the internet, and particularly smartphones, became household commodities, mass media's impact on people and societies has increased exponentially.
As you might expect, there is a swinging pendulum of public opinion which often shifts from decrying the ills of this trend to extolling the many virtues of on demand technology.
Whether you tend toward the former or latter opinion, it's obvious that mass media and social media are having profound effects upon individuals and society as a whole. Many people are concerned about the implications of these effects, and find themselves asking questions like:
- How is media affecting me?
- How is mass media impacting the next generation?
- How do video games change us?
- How does on-demand media impact health?
- Is mass media truly important?
- How do we use mass media and social media well?
- Is mass media a good thing?
Answering these questions can help you to be smart about how you interact with the constant barrage of media being directed at you and your family.
So let's think through the implications of mass media together so that we can come to informed conclusions.
How Does Mass Media Affect You?
Many are wondering mass media, and social media in particular, is a good thing or bad thing. Of course, for every type of media, there are a host mixed opinions, some based on research, some not. Neil Postman was asking these same types of questions over the mass adoption of the television.
On the one hand, a positive use of technology and mass media enables people to become informed, collaborate in innovative ways, or stay in touch with friends and family. On the other hand, these same connections can be used for dangerous cyber crime.
Social media can help people to feel connected and happy, to connect with old friends and make new ones. However that same social media can lead to depression or anxiety, when life doesn't meet the expectations created by perfectly edited profiles.
The internet may be a source of motivational messages, videos, or blog posts that improve your life and increase productivity or healthy living. However, it's just as possible that these very messages can prevent you from getting out there and living.
These are just a few examples of the vastly different ways media can impact our daily lives.
Because mass media affects each person differently, you need to look at your own life to make informed decisions.
Where do you fall on the pendulum? How does your use of social media affect your mood, productivity, and sense of well being? If you tend more toward the negative impacts – depression, anxiety, inactivity – it may be time to limit your media consumption.
Television is the best researched area of mass media effect on children. It has the potential to help, and to harm, as is true with most media types.
Many negative effects have been recorded, and kids often spend more time watching television than on any other activity. However, if the television time includes educational programming and parent supervision, the power can be harnessed to help with learning and have positive effects.
With this in mind, parents must think critically about how their children are consuming television. Are they largely involved in what and how often their children are watching, or is it more of a hands-off experience?
Making the decision to be diligent about these decisions now will improve children's interactions with television, and prepare them to interact well with other types of media as they mature.
Media often is described as harmful to teens, and while this is certainly true in some circumstances, it can be best understood as having mixed effects.
The key is to be aware of how mass media and social networking affect the brain so that you can make intentional decisions about how to use it.
Some positive effects include:
- Motor skills are improved by typing, clicking, playing games, and other tech related finger skills.
- Hand eye coordination or even quick thinking can be helped.
- Access to mass news media can improve reading skills.
- Social network activity is theorized to improve writing and socializing skills.
Additionally, the content of media stories or social media posts can be useful and meaningful to teens. With platforms like YouTube and Instagram, they have access to people's stories they might never have heard otherwise. In this way, teens may learn that many others are experiencing similar struggles to their own, giving courage and confidence.
However, there are significant negative effects as well.
Negative effects include:
- Depression or anxiety over body image
- Normalizing violence
- Unfettered access to pornography
- Increased risk of obesity from inactivity
- Decreased attention to schoolwork
Knowing about these potential risks of social and mass media consumption is important for both teens and their parents. In this respect, knowledge really is power, as it will enable both parties to be strategic about the role of media in their lives.
Read more about media communication master’s in communication options.
Video games are a frequent concern, particularly as technology continues to advance and gaming becomes more and more realistic. Research shows some mixed effects from video game use.
Though the problem solving and dexterity skills employed can lead to higher intelligence or better motor skills, the violent or other disturbing content in games is of high risk to well being. It's established that seeing violence can desensitize one to its effects.
As with other types of media mentioned, it's critical that parents exercise caution about what types of games their children play and how often they do so.
The proliferation of mass media and electronic devices has had profound effects on health. There are numerous physical problems which may arise from this consumption, particularly if left unchecked.
The effects of smartphones often first show up as eye strain and neck pain, the inevitable result of constant screen-time and often slumped positions while using these devices. Obesity is a risk if much time is spent in sedentary activity.
Some research shows links between mass media consumption and anxiety and depression. There can be a change in happiness, social skills, and peace of mind that is attributed to media and the internet.
It is most important to monitor your happiness and health, and correlate them with your own practices so you can make informed decisions for your or your family's well being.
Read more about health communication master’s in communication options.
There are many recommendations for being wise with media consumption.
Parents must be familiar with current sites and channels, and the types of content that their children come into contact with. Ask questions and browse with your child. Set clear and appropriate ground rules for young ages, which then build a strong foundation for future responsible use.
Make sure to discuss the difference between fantasy and reality with your children. If exposed to gratuitous violence and sexuality, children and teens should know these are fantasy, and not the norm or real life. The dangers of violent and risky behavior should be a topic of conversation.
For almost any age from 1- 99, limiting media to a few hours per day is reasonable and enforceable. Discuss education, values, and the intrusion of media regularly with your family.
There is no definitive answer to whether mass media is "good" or "bad". Research has shown that it can have both positive and negative effects, and often these effects are dependent on how the media is being used and consumed.
The solution isn't to totally cut yourself off from all mass media or to wholeheartedly embrace every facet of it. Rather, it must be carefully analyzed and evaluated. If you're a parent, you need to help your children understand both the positives and negatives of things like video games, social media, and streaming television.
Unless you plan on moving to an isolated island with no internet connection, this issue isn't going away. The best approach is to tackle it head on, rather than hoping things just work themselves out.
Many people are choosing to engage with mass communication head on with master’s degrees in mass communications. It’s with this progress we are able to understand the effects of mass media and other emerging social channels have on society currently and in the foreseeable future.
this article is writing by good friend John Hawthorne .mastersincommunications.org